Social Digital Outreach Director, Partnership and Community Special Advisor
Digital media, strategic counsel, and integrated marketing advisor, to Oxford University Professor Linda Scott’s efforts to engage with global companies and develop “intelligent marketing” platforms on women’s economic empowerment. Prof Scott is a thought leader for women, economics & consumer trends. She works primarily with multinational corporations—such as Walmart, Vodafone, Coca-Cola, Avon, Procter & Gamble, & ExxonMobil—on projects designed to harness market-based means to assist women in their economic engagement efforts. Scott is DP World Chair for Entrepreneurship & Innovation at the University of Oxford, as well as founder of Power Shift: The Oxford Forum for Women in the World Economy, an annual global summit on women’s economic issues. She writes for Bloomberg, Forbes, Trust.org & DoubleXEconomy.com. She speaks globally on consumer trends, business, marketing, women’s & economic issues. ’14 Financial Times for their series “Thinking Big” & is a “breakthrough” thinker by Thinkers 50.
Campbell also holds a role as a New York based Consultant, working directly with the CEO, developing innovative ideas for content, leadership, collaboration and communications.
The foundation is based in London with a global reach, the Cherie Blair Foundation for Women is run by a dedicated team overseen by a board of trustees.
The charity was set up in 2008 in response to Cherie’s experiences meeting women around the world and the realisation that, with the right support, women can overcome the challenges they face and play an important part in the economies and societies in which they work and live.
The Foundations mission is to provide women with the skills, technology, networks and access to capital that they need to become successful small and growing business owners, so that they can contribute to their economies and have a stronger voice in their societies.
Working in partnership with non-profit, private and public sector organizations, they develop projects with sustainable solutions to the challenges women entrepreneurs face through three programs:
Enterprise Development Programme
Mentoring Women in Business Programme
Mobile Technology Programme
Gender equality, Women’s economic empowerment, Mentoring, ICT4D, Mobile technology, Women’s entrepreneurship, International development, Financial inclusion, Women’s access to financial services, Enterprise development